The Juicer, an icon in culinary design

Espressions, based in Eindhoven specialises in the development of sustainable kitchen appliances for professional and domestic use. The company recently launched the Juicer, a citrus juicer with a specially designed juicing cone that offers two types of juice at the touch of a button. The Juicer is for sale at selected retailers throughout Europe.


Two juices, one button

Depending on the direction of the cone’s spin, the Juicer offers two types of refreshing juice with the touch of one button; fresh and clear or fibre-rich and smooth. Also, the unique design of the cone ensures that the bitter citrus pith is not squeezed into the juice, offering a sweet serving every time. Paired with striking features and its timeless design, the Juicer is also easy to clean and maintain.

Dutch design, made in Europe
Director Marc Berendsen set out to develop an iconic juicer. Five years later, he realised his vision. Working in close collaboration with engineers, top designers from the renowned design house VanBerlo, and the well-known Dutch manufacturer Bravilor, the Juicer responds to the growing demand for sustainable, high-quality kitchen equipment.

Hidden Champion and the juicer
One of Hidden Champion’s experienced native English-speaking SEO copywriters worked closely with our client to craft the English-language story for the Espressions press and website Through an expert understanding of SEO, our copywriter also created the relevant SEO metadata to ensure optimal search results.

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