Van Beest knows everything about lifting, lashing and anchoring. The manufacturer in Sliedrecht is recognized across the globe for the production of high-quality chain and wire rope accessories. When they recently launched a new website to tell the story of this innovative family business even better, they came to Hidden Champion for the text.
Hidden Champion has been working with Van Beest’s marketing department for years. As a long-time partner, we have written and translated texts for product catalogues, brochures, advertorials, letters and more. During this period, we also developed a tone of voice that reaches Van Beest’s maritime sector target groups in the best possible way. We used this style to write their web texts too.
For the new website, our English native copywriter met with Van Beest’s Marketing Manager. Together, they agreed on a suitable content plan, and wrote the texts from this common ground. Once approved, we then translated the English texts into Spanish and German.
Now that the multilingual website is rock solid, it is time to set up content strategy. This includes telling Van Beest’s story in a targeted way through a tailored social media plan. The strategy will provide insight into who creates, publishes, in which medium, in which context and with what result. The ultimate goal? More conversion to www.vanbeest.com.